SATTE 2012
International Travel & Tourism Trade Show 2015 India - Fairs & Exhibitions at Pragati Maidan | World Fair Trade Organization - SATTE
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  • Over 750 participants from over 35 countries and 28 Indian states
  • 20000 travel trade attendees – an increase of 50% over last year
  • Supported by the Ministry of Tourism, Incredible India, & UNWTO
  • Over 30 international and 25 domestic tourism boards
SATTE 2012

SATTE 2012 Past Event


SATTE continues to set the pace for the Indian travel and tourism industry.



SATTE 2012; South Asia’s leading B2B travel and tourism trade exhibition, reinforced its premier position with a record 19th edition. Serving the inbound, domestic and outbound markets, the show now spread over five halls at Pragati Maidan in New Delhi was inaugurated by Sanjay Kothari, Additional Secretary for the Ministry of Tourism on 10th February 2012.



Also present for the inauguration were many leading lights from across the industry, they included: Subhash Goyal, IATO President, Iqbal Mulla, TAAI President, Ajay Prakash, TAFI President, Subhash Verma, ADTOI President, Alla Peressolova-Head of UNTWO Fairs and Silk Road Programmes, Navin Berry, Founder and Principal Advisor SATTE, Biji Eapen, IAAI President, Karl Dantas, ETAA President. They were joined by the organizers of this event, Jime Essink President & CEO, UBM Asia; Michael Duck Executive VP, UBM Asia, and Sanjeev Khaira, Managing Director, UBM India.



Sanjay Kothari, Additional Secretary, Ministry of Tourism, Govt of India said, “SATTE has consistently been growing. It has grown from one and half pavilion to 10,000 square metres. The UBM Group will keep the SATTE’s flag flying. We have been actively participating in SATTE. India is a country of the future. In many countries, tourism is a major employment generator and source of economic development. It is the industry which employs the maximum number of people. Tourism has been taken as an engine of employment generation in 12th Plan in India.”


Subhash Goyal, President, Indian Association of Tour Operators (IATO) said, “I must congratulate UBM Group for giving SATTE an international dimension. All associations, sitting here, are founder of SATTE and we will continue to support. We will make SATTE like ITB and WTM, or even better. Hence, SATTE will continue to grow.”


SATTE 2012 was a unique back to back series of events; first in Delhi from February 10-12, 2012 and then at The Leela Hotel, Mumbai from February 15-16, 2012. It was organized by UBM India in collaboration UNWTO.


Alongside the exhibition a strong conference programme was delivered by the Confederation of Indian Industry (CII). Key topics discussed included: Tourism- A Driver of Indian Economy; Emerging Innovations in Tourism Industry; Enhancement of Tourism Products & Development of New Products and Inbound; Domestic & Outbound Tourism – A Complete Tourism Phenomena; and Scaling New Heights - Effective Marketing Strategies. Together they showcased the potential of India as a global player in the travel & tourism industry.



At the conference, the Confederation of Indian Industry & PricewaterhouseCoopers released a key report for the Hospitality Industry, which showed the industry is expected to witness strong growth during the next 3- 4 years. It also highlighted that despite this growth that India will still face a shortage of 150,000 hotel rooms in the next five years. It also highlighted there is likely to be a focus on opening Budget & Mid-Market Hotel properties.


A special UNWTO presentation by Alla Peressolova-Head of UNTWO Fairs and Silk Road Programmes, titled: Tourism towards 2030 – A Global Overview, highlighted that tourism, was identified by the UN as one of ten key sectors for a green economy.


Ms. Peressolova reported that FTAs (Foreign tourist arrivals) for year ending December 2011 were 6.29 million; this is an impressive growth rate of 8.9% year on year. This compares favourably to UNWTO’s projection of 5% for the world and 7% for the Asia-Pacific region. Foreign Exchange Earnings (FEE) showed healthy growth of 20% in 2011, bringing the total FEE value at INR 77591 crores.


SATTE 2012 witnessed first time participation from a large number of new destinations, these included: Argentina, Israel, Dominican Republic, Cambodia, Kenya, Nepal, Monaco & Macau ; as well as participation from International Tourism Boards (NTO`s) including Mauritius, Turkey, Dubai, Abu Dhabi, Thailand, Malaysia, Spain, Maldives, Japan, Fiji Islands, Egypt, Korea, Hong Kong, Oman, New Zealand, Indonesia, Jordan amongst others. Indian State Tourism offices were also present in force, this year’s show attracted key states including Gujarat, Odisha, Jharkhand, Madhya Pradesh, Maharashtra, Chhattisgarh, Lakshwadeep, Jammu & Kashmir, Kerala, Karnataka, Tamil Nadu, Goa, Himachal Pradesh, Punjab and New Delhi as well as Ministry of Tourism, Govt of India.


Some of the other exhibitors at SATTE 2012 were: Abu Dhabi Tourism, Accor Hotels, Air India, American Express, Axis Rooms, Best Western Hotels, Carlson Hotels, Chariot Beach Resorts, Chhattisgarh Tourism Board, Cox And Kings Ltd., Creative Travels, Dubai- Department of Tourism and Commerce Marketing (DTCM), Department Of Tourism – Goa, Ezeego1.com, Fiji Tourism, Go India Journeys, Gujarat Tourism, Himachal Pradesh Tourism Development Corp, Hilton Worldwide, Hong Kong Tourism Board, Hyatt Hotels and Resorts, Indigo, Indonesia Tourism, Jharkhand Tourism, Karnataka Tourism, Kenya, Kuoni, Madhya Pradesh, Malaysia, Maldives, Mauritius, New Zealand, Oman, Online Tourism & Freight P. Ltd., Punjab Tourism, Qatar Airways, Royal Orchid Hotels, Spain Tourism, SITA, Sterling Holiday Resorts India Ltd., Starwood Hotels and Resorts, The Lalit Suri Group, The Leela Palaces & Resorts, Tourism Authority of Thailand, Turkey, Turkish Airlines and The Venetian Macao - Resorts & Hotels, among many others.


Commenting on the participation & networking opportunities at SATTE 2012, Nawang Rigzin Jora, Minister for Tourism, Jammu & Kashmir said, “SATTE is the right platform to send the right message to global tourism market. Kashmir is as safe as any other destinations in the world. We had a record year of 2011 in terms of tourist arrivals. We will continue to receive record tourists in 2012. Our effort is to build up the tourism industry in Jammu and Kashmir,”


SATTE 2012- New Delhi had over 550 exhibitors from 33 countries and 23 Indian states including Ministry of Tourism, Govt of India. SATTE Delhi had 6,249 unique qualified buyers & sellers excluding repeat buyers and unregistered walk-ins. This represented an impressive year on year growth of 6.7%. SATTE 2012 – New Delhi was spread over 5395 sq. mts. net space, making it one of the biggest travel shows of Asia. A growth of over 15%


Following the tremendous success of SATTE in New Delhi, Mumbai West was delivered as an extension to the main show in order to promote the western region players, the interiors of Maharashtra, and some key tier I & tier II cities of the western region.


For SATTE Mumbai West, the two day event attracted over 776 local buyers who met with over 68 leading international and domestic exhibitors. Together the events cemented SATTE’s position as the number one B2B show serving the Indian travel and tourism industry. Some of the exhibitors included Anantara Resorts & Spas, Argentina National Institute of Tourist Promotion, Agrigold Haailand, At Express, Axis Rooms, Chhattisgarh Tourism, Crown Tours Maldives, Dominican Republic Ministry of Tourism, Dubai Dept Of Tourism & Commerce, Etravel Online Pvt. Ltd., European Destination, Frasers Hospitality Pvt Ltd, Holidays Bazaar Limited, Hotel Hilton, Hotel Shanti Palace, Interglobe Aviation Ltd (INDIGO), Indigo Pearl, Jharkhand Tourism, Jordan Tourism Board, K. V Tours & Travels, Knack Marketing, Labana World Travel, Leo Meridian Hotels Ltd, Luxury Tours & Travels, Macau Government Tourist Office, Madhya Pradesh State Tourism Development Corp Ltd., Melia Dubai, Maharashtra Tourism Development Corporation, Tarachand Industries Ltd (Pallavi Hotels and Resorts), Panoramic Universal Limited, Shree Yash Destinations Pvt Ltd, SRM Hotel Pvt Ltd, Stallen Hospitality Pvt Ltd, Thai Vision Holidays Co Ltd, Aman Travels Limited, R P Group of Hotels & Resorts, Trip Advisor, CM Holidays Planners (Uzbekistan), Vietravel, Makemytrip.com, Jammu & Kashmir Tourism, Heritage Aviation among others.


SATTE 2012 benefited its exhibitors by way of attracting the right buyers, quality audience and good visitor turnout. The buyers from various segments came from the regions of Latin America, North America, South America, the Gulf region, Far East, Europe, Scandinavia and the Pacific region from countries such as Turkey(8), Italy(4), Australia(6), The United States(12), Indonesia(4), Malaysia(10), Singapore(18), Thailand(15), Belgium(2), Mexico(2), China(3), Vietnam(4), Denmark(2), France(4), Germany(6), Qatar(8) and the UAE(12).


SATTE 2012 was certified by the US Department of Commerce and was supported by all leading travel trade associations such as TAAI, IATO, TAFI, ATTOI, IAAI, ETAA and ADTOI among others. SATTE 2012 was also supported by all leading international and national media including TTG Asia, TTG MENA, TTG India, eTurboNews.com, Travel Biz Monitor and TT Newswire among other online media partners.


This year’s overwhelming response has set the pace for SATTE 2013, with more than 50% of the current year exhibitor’s already confirming their participation. SATTE 2013 will take place at Pragati Maidan, New Delhi from January 16th-18th, 2013.



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