Held in the capital of India, the 21st edition of SATTE proved to be a spectacular event with over 640 exhibitors across 35 countries and 23 Indian states and attended by buyers from 35 countries and over 70 cities of India.
The event was inaugurated by Shri Parvez Dewan, Secretary, Ministry of Tourism, Govt. of India amongst the esteemed guests from the industry.
SATTE 2014 served as an important platform for senior decision makers. Dignitaries from the travel and tourism sector present included Shri Parvez Dewan, Secretary, Ministry of Tourism, Govt. of India, Ms. Alla Peressolava, Head, SILK ROAD Programme/ FAIRS Programme, UNWTO, Ms Sandie Dawe, CEO, VisitBritain, Mr Zulkifly Md. Said, Director General, Islamic Tourism Centre, Malaysia, Mr Nakul Anand, Chairman, Federation of Associations in Indian Tourism & Hospitality (FAITH) and Executive Director, ITC Ltd, Mr. Subhash Goyal, President, Indian Association of Tour Operators, Mr Iqbal Mulla, President, Travel Agents Association of India, Mr Zakkir Ahmed, President, Travel Agents Federation of India, Mr Guldeep Singh Sahni, President, Outbound Tour Operators Association of India, and Mr S M Shervani, President, Federation of Hotel and Restaurant Associations of India.
Esteemed international delegates included HE Nancy J. Powell, U.S. Ambassador to India, among other ambassadors and High Commissioners of various countries who graced the event with their presence.
The Networking Dinner
Major announcements made at SATTE included:
- VisitBritain announced Memorandum of Understanding (MoU) between UK and Indian Trade Associations
- The Incredible India website now offers a comprehensive resource for tourist information and commission-free booking of hotels, trains and flights within India
- Visa-free medical tourism from Maldives to India for 60 days
- Launch of Maharashtra Tourism Diamond Alliance in consultation with the best tourism sector players for joint promotion and knowledge exchange, with MoUs signed with Canada and Japan
New additions to the SATTE 2014 included Zambia, Singapore, Taiwan, Bangladesh, Armenia, and Gold Coast (Australia), while USA, Kenya, Nepal, Bhutan, Turkey and Seychelles increased their presence at SATTE 2014.
SATTE’s enhanced buyer programme offered an incentivised Pre-Scheduled Appointments (PSAs) system enabling buyers to schedule appointments, ensuring opportunities for international and regional senior level buyers to source new destinations and travel products on the show floor.
*SATTE 2013 V/S 2014
UBM India’s focus for SATTE has always been to establish India as one of the most sought after, tourism destination on the global tourism map. The Indian Travel & Tourism industry, in spite of the challenges pertaining to infrastructure and rupee depreciation, is upbeat about the continuous rise in inbound and domestic travel. This positive outlook, backed by WTTC’s projection on tourism in India, clearly reflected at SATTE 2014, which has received phenomenal response from the industry and participating buyers with heavy footfall over the three days of the event. The contribution of the SATTE Conference too was well received for highlighting the contemporary challenges faced by the industry and preparing the roadmap for the future.