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One of the important aspects of SATTE 2014 was SATTE India Conference that featured industry leaders address critical issues of regulatory framework and policy in focused discussions, with themes including 'Tourism for National Development' and 'Inventing new approaches to forge a stronger partnership within the industry'. Destination briefings on Maharashtra and West Bengal were held along with panel discussions on 'Developing Innovative Partnership Model for Tourism in 2020' and 'Evaluating India as an emerging MICE destination and factors driving the corporate to host events in India'. Industry experts voiced opinions on the need to evolve the industry ecosystem for increased profitability. Trends emphasised included the proliferation of technological advances, the rise of India and China as the biggest tourist source markets globally, popularity of low cost carriers, and growing awareness and demand for responsible and sustainable tourism. The event also served as a platform to beseech policymakers to address industry issues that require government participation.
The event was inaugurated by Shri Parvez Dewan, Secretary, Ministry of Tourism, Govt. of India in New Delhi in the presence of esteemed guests from the industry like Ms. Alla Peressolava, Head, SILK ROAD Programme/ FAIRS Programme, UNWTO; Ms Sandie Dawe, CEO, VisitBritain; Mr Zulkifly Md. Said, Director General, Islamic Tourism Centre, Malaysia; Mr Nakul Anand, Chairman, Federation of Associations in Indian Tourism & Hospitality (FAITH) and Executive Director, ITC Ltd; Mr. Subhash Goyal, President, Indian Association of Tour Operators; Mr Iqbal Mulla, President, Travel Agents Association of India; Mr Zakkir Ahmed, President, Travel Agents Federation of India; Mr Guldeep Singh Sahni, President, Outbound Tour Operators Association of India; Mr S M Shervani, President, Federation of Hotel and Restaurant Associations of India; Ambassadors and High Commissioners of various Embassies in India, High officials from National Tourist Offices and State Tourism Boards.
SATTE Conference 2014 had line up of panel discussion. The discussions are further elaborated as below:
Government should play the role of facilitator: Panel on Tourism for National Development
Alla Peressolova, Programme Manager, Fairs and Special Field Projects, Silk Road, UNWTO, moderated the very engrossing first panel discussion on day one of SATTE Conference 2014. The topic was debated by some very distinguished panellists from different parts of the world, including, Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India; Victor Wee, Former Chairman, Malaysia Tourism Promotion Board and Chairman of the Programme Committee for UNWTO for 2010-13; Jonathan Karkut, Collaborator, SILK ROAD Programme, UNWTO; Nishantha Wickramasinghe, Chairman, SriLankan Airlines; Rajashree Ajith, Director, Kerala Institute of Tourism and Travel Studies and Rupesh Kumar, Field Co-ordinator, Kerala Responsible Tourism Project (KRTI). Read More...
Government departments need to act as industry agents, fight for the industry
The topic of second panel discussion on day one was ‘Inventing new approaches to forge stronger partnerships within the industry.’ The session was moderated by Ashwani Lohani, CAO, IROAF (Indian Railways). Sarab Jit Singh, Vice Chairman, FAITH; Dr. Jagdish Patil, Managing Director, Maharashtra Tourism Development Corporation; Subhash Goyal, President, IATO; Umapada Chatterjee, Director, Tourism, West Bengal; S K Mishra, Managing Director, Chhattisgarh Tourism Board and S M Shervani, President, FHRAI formed the panel for the same. Read More...
A common perspective of shared growth needed
The subject of the first panel discussion on day two was ‘Developing Innovative Partnership Model for Tourism in 2020,’ The session was moderated by Ashish Gupta, Consulting CEO, FAITH. The panel included Jay Gray, Vice President, Partnership Development, Brand USA; Zulkifly Md. Said, Director General, Islamic Tourism Centre, Malaysia; Rahul Pandit, CEO, Lemon Tree Hotels; Ajay Bakaya, Executive Director, Sarovar Hotels & Resorts; Carl Vaz, Chairman & CEO, Charson Advisory Services and Director, DTCM India; Dilip Puri, Managing Director – India and Regional Vice President – South Asia.
Opening the discussion, Gupta laid some ground rules, including discussing the key point - how do all participants in tourism and hospitality value chain have a common perspective of shared growth? Gray put in perspective Brand USA’s public PPP enterprise, and how the NTO works to create demand in the identified market, resulting in everyone in the value chain to benefit. “We work with all the stakeholders, with state organisation, destinations, hoteliers and others. They all make contributions to Brand USA and the Federal Government matches that contribution. And we work with every one of them to find out the markets, campaigns and approaches of how to reach the end consumers,” he said. Read More...
Destination awareness vital to attract MICE
The last panel discussion on ‘Evaluating India as an emerging destination and factors driving corporates to host events in India’ on day two also witnessed some active participation from the audience, especially from foreign and Indian buyers. The panel discussion was moderated by Chander Mansharamani, MD, Alpcord Network Travel & Conferences Management. The panellists included Devendra Saraiya, Manager–Travel, Deloitte; Shajai Jacob, Director & Head - Marketing & Communications, Jones Lang LaSalle and Shyam Nagpal, MD, International Conference and Exhibition Services. Read more...