SATTE Conference Agenda 2018
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SATTE Conference Agenda 2018

SATTE India Conference 2018

Hall No – 8, 1St Floor

Pragati Maidan, New Delhi


 January 31, 2018

10.30 AM – 11.30 AM 

Session I – How to realize effective collaboration between stakeholders for sustainable tourism? How can we achieve the successful journey to 2030?

11.30 AM -12.30 PM 

Session II – Visa Reforms and Growth in Tourism

12.30 PM – 1.15 PM

Destination Presentation by Czech Tourism

01.15 PM – 2.15 PM


02.15 PM – 02.45 PM

Destination presentation by State

02.45 PM – 03.00 PM

Tea/ Coffee break

03.00 PM – 04.00 PM

Session III - Travel technology, new tool, social media and marketing

4.00 PM – 4.30 PM

Workshop: ‘Marketing India as a Competitive MICE Destination’ by India Convention Promotion Bureau (ICPB)

 4.30 PM – 5.30 PM:

Session IV - How to overcome the challenges? By ICPB

End of Day I

February 1, 2018

10.30 AM – 11.15 AM 

Destination Presentation by Egypt

11. 15 AM -11.45 AM

 Workshop on Cruise Tourism by Cruise Lines International Association (CLIA)

11.45 AM - 12.45 AM

Session V -  Cruise Tourism -  Untapped potential : Global Perspective & India  by CLIA

12.45 PM – 1.15 PM

Product Presentation by Tralgy

01.15 PM – 02.15 PM


2.15 PM – 3.15 PM 

Destination Presentation by Ho Chi Minh City

03.15 PM – 03.30 PM

Tea/Coffee Break

3.30 PM – 4.30 PM 

Destination Presentation by Dubai Tourism

04.30PM – 05.30PM

Session VI - Niche Tourism

05.30 PM – 06.30 PM

Destination Presentation by Morocco

End of Day 2

February 2, 2018

10.30 AM – 11.15 AM

Destination Presentation by West Bengal

11.15 AM- 11.30 AM

Tea/Coffee Break

 11.30 AM – 1.00 PM

 Workshop and panel discussion on Skill Development in the Hospitality Sector




10.30 AM – 11.30 AM: UNWTO: How can we achieve the successful journey to 2030?

10.30 AM – 10.45 AM Presentation by Mr Bo Keun Choi, Senior Officer, Regional Programme for Asia and the Pacific, UNWTO

  1. The concept of Sustainable tourism - The concept of sustainable tourism will be introduced by combining 2030 projection of tourism market and 2030 agenda for sustainable development.
  2. “2017 the international tourism Year for sustainable development” -Achievements and lessons


  1. Journey to 2030: Tourism and the Sustainable Development Goals -   UNWTO and UNDP are jointly producing this report and it will be a roadmap for tourism stakeholders to achieve the SDGs by empowering and inspiring them.

- Also, “tourism and SDGs Platform” will be presented (UNWTO will introduce this international governance at the closing ceremony in Geneva 19 December 2017).

  1. How to facilitate the initiatives for the “journey to 2030” - This will mainly focus on the catalysts boosting implementation of the initiatives for sustainable tourism. - The role of lead actors, collaboration, core value, etc. will be suggested as crucial factors for the success of sustainable tourism initiatives.

10.45 AM – 11.30 AM: Panel Discussion 1 -  How to realize effective collaboration between stakeholders for sustainable tourism? How can we achieve the successful journey to 2030?

The International Year of Sustainable Tourism for Development 2017 has been a unique opportunity for all of us to come together to promote the contribution of tourism to shape a better future for people and planet and to contribute to making this world a better place. UNWTO recently launched its road map for advancing the contribution of tourism toward the ‘2030 Agenda for Sustainable Development’. In order to achieve the sustainable goal, the session will discuss on followings:

- Who are and should be lead actors in the collaborative works

- How to overcome the barriers to collaboration

- Wildlife tourism in India and stakeholder participation

- How stakeholders are contributing towards achieving the goal of sustainable tourism

11.30 AM – 12.30 PM Panel Discussion II Visa Reforms and Growth in Tourism

Any country’s foreign tourist arrival numbers largely depend on the visa facilitation process. Various think tanks suggest that there is a need to advance travel facilitation as a means to promote tourism development and multiply its socio-economic benefits. We have seen countries having stricter visa regime is losing out on international visitations. We all know that visa facilitation can boost demand, grow exports and create additional jobs. It is clear that the restrictive  visa-issuance  policies  and  complicated  entry  formalities  are still stifling tourism growth, particularly from emerging economies,  which  are  also  some  of  the  fastest-growing  source markets for tourism. UNWTO believes that the current security challenges should not deter us from advancing visa facilitation. What should be the way forward?

12.30 PM – 1.15 PM: Destination Presentation by Czech Tourism

2.15 PM to 2.45 PM: Destination Presentation by West Bengal Tourism

3.00 PM – 4.00 PM Panel III –  Travel technology, new tool, social media and marketing

New technologies are putting the travel industry on the spot. Intelligent - and big - data is paving the way for personalization, customer service and delightful experiences. Social media channels have also matured and now play a pivotal role not only in the promotion of tourism and hospitality services, but also customer support. The session will take a comprehensive view on how technology is elevating the travel and hospitality domain.

What will you learn?

  • How are organizations sorting data and making it actionable
  • Virtual Reality: The next leap in content
  • Artificial Intelligence: What beholds the future of customer support and personalization?
  • Online Reputation Management: The more you know…
  • Where do the The Big Four — Apple, Google, Facebook and Amazon — fit in? 

4.00 PM – 4.30 PM – Workshop: ‘Marketing India as a Competitive MICE Destination’ By Mr Rajeev Kohli, Jt Managing Director, Creative Travel

4.30 PM – 5.30 PM: Panel discussion: How to overcome the challenges? By India Convention Promotion Bureau

India is currently ranked at 31st position as a MICE destination globally, according to International Congress and Convention Association. However, the country is all set to go the global way as MICE is fast becoming a core part of its tourism strategies. Earlier the main challenge for MICE to flourish in the country was lack of connectivity and infrastructure which is improving now. Also, MICE was not even marketed in the way it should be. India has to march a long path before it comes up as a ‘Top of the mind’ destination amongst global MICE organizers. With a renewed thrust of the government, MICE is expected to get a clear direction. India is working now towards garnering 1% market share of the Global Convention business by the year 2020 and further to 2% by the year 2025, from its current share of 0.68% (as per ICCA statistics). This session will speak on how India is working towards becoming a preferred MICE destination? What are the basic challenges and opportunities in this segment?

END of DAY 1


10.30 AM – 11.15 AM : Destination Presentation by Egypt

11.15 AM -11.45 AM: Workshop on Cruise Tourism


Steady cruise industry growth in recent years has been a result of cruise evolution – a process brought about by the innovations developed by cruise lines to advance the product experience for the traveler. In this session we will look at the latest developments in all forms of cruising, and how it affects what you are now selling compared to 5 years ago. 

Conducted by Peter Kollar, Head of International Training & Development, Cruise Lines International Association

11.45 AM - 12.45 AM Panel VI:  Cruise Tourism -  Untapped potential : Global Perspective & India 

The session will discuss at length on the emerging scenario on Cruise Tourism industry in India. While outbound Cruise Tourism has picked up in the country, India still lags behind when it comes to inbound and domestic cruising. It will also touch upon issues such as authenticity of number of cruise travelers, agent’s reluctance to sell cruise, cumbersome cancellation policy and lucrative offers vis-a-vis percent holidays amongst others.

The session will delve deep India as a India as a Cruise destination: We keep hearing that India has a huge coastline and can emerge as one of the popular cruising destinations. Is there truth in this statement considering there are challenges like inadequate infrastructure, restricted movement of foreign cruises and taxes levied are based on the tonnage rather than number of passengers amongst others? What should be the way forward for the cruise tourism industry in India?

12.45 PM – 1.15 PM : Product Presentation by Tralgy

2.15 PM – 3.15 PM : Destination Presentation by Ho Chi Minh City

3.15 PM – 3.30 PM : Tea/Coffee break

3.30 PM – 4.30 PM – Destination Presentation by Dubai Tourism

4.30 PM – 5.15 PM Panel IV - Niche Tourism: Harnessing the potential of local experiences

Today globetrotters are travelling not only for mere sightseeing, but to immerse themselves in the local culture and authentic experiences of the destination. With travellers looking for more authentic products, Indian market is today ready to cater to these demands with some local and unique experiences. India has abundance of experiences with products like luxury, cinema, adventure, wellness and ayurveda, eco tourism, rural experiences which are now picking up.


What is the trend in inbound, domestic, and outbound travel for niche tourism? Are we harnessing the potential of this segment? How this segment has helped in development of local communities? Are the Indian niche tourism products ready catching attentions of international and domestic travellers looking to whet their reason for travel? Are companies or destinations effectively wooing travellers for its niches? How Indian products are faring in the global market for niche tourism?


The panelists will discuss about the potential of this segment and how it can be further improved. Also the speakers will speak about how to brand the real authentic India on a global scale.


February 2, 2018  

Lecture: 11.30 AM – 12.00 PM: Developing soft skills for better opportunities by Ms Ashima Gulati, Training Manager, ITC Maurya

Effective communication and interpersonal skills are important to increase employment opportunities and to compete successfully in the fast changing business environment. The real key to the effectiveness is the ability to put their domain knowledge into effective practice, and soft skills have a crucial role to play. This 30 minute session aims to cause a basic awareness about the significance of soft skills in professional and inter-personal communications and facilitate an all-round development of personality. Hard or technical skills help securing a basic position in one's career. As it is rightly said hard skills will get a person an interview, but soft skills will land that person a job. Thus, an applicant with years of education and experience in the field might have the hard skills necessary to fill the position, but lack of soft skills such as leadership ability or self-motivation will not allow one to accomplish the task in the desired manner.

Panel Discussion: 12.00 PM – 1.00 PM: Bridging the gap: Enhancing employability to hotel graduates

No doubt that the Hotel Management Institutes are preparing students with adequate learning to develop a career in the hotel industry, there still exist a gap between hotel management graduates’ expectations and the reality on the job. These gaps are discouraging job seekers from entering or continuing with their career in the hotel industry. Here, there is a lacuna from both sides. While there is a need to hone the skill sets of graduate students at practical level, hoteliers should also provide realistic information about the working conditions, career advancement opportunities, and rewards (including salary and benefits) that the student should expect from the hotel. How can we develop a compatible relationship between hoteliers and fresh graduates? What is happening on the ground? What should be the way forward?