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SATTE India Conference 2020
T3 Conference Hall, Hall 12, India Expo Centre, Greater Noida
January 08, 2020
10.00 AM – 07.00PM
Buyer –Seller Meet
12 PM - 1.00 PM
Singapore Tourism Media Briefing
2.15 PM – 3.15 PM
ICPB Panel Discussion
03.30 PM – 04.30 PM
Panel I: Global Economic Scenario, Tourism Trends and India
With the uncertainly in global economy due to recession fears in the large part of Europe and the US, Brexit, collapse of Thomas Cook and ongoing geo-political situation, the global travel and tourism industry is forecasted to witness a subdued growth.
This subdued growth will not only slow down the growth pace of travel and tourism, but it will also have an impact on employment and job markets. The World Travel & Tourism Council’s (WTTC) research reveals that the sector accounted for 10.4% of global GDP and 319 million jobs, or 10% of total employment in 2018. Although there is no clear cut communication from the thought leaders of the travel and tourism industry, but if the recession steps in, the industry as well as the job market will see a negative impact.
The situation in India may be a bit more challenging due to the collapse of established players such as Jet Airways and CoX&Kings etc. However, there has been a lot of policy push from the government such as reduction in GST rates, lowering the e-visa fee and opening of 124 peaks for foreign tourist amongst others. Despite these, industry feels that the pace of growth of the Indian tourism industry is not on the expected lines. The session will discuss the currents of the industry and seek the possible solutions to further drive the tourism growth.
04.30 PM – 04.45 PM
Tea/ Coffee break
04.45 PM - 05.45 PM
Panel II: Adventure Tourism: Unlocking New Avenues
Despite having 70 per cent of the Himalayas, around 7000 kms of coastline, India being among one of the three countries in the world with both hot and cold deserts, ranks 10th in total area under forest cover and 6th in terms of number of recognised UNESCO Natural Heritage sites, a varied flora and fauna, Indian adventure tourism is yet at a nascent stage but charting its own growth path. India, being one of the unique destinations in the world, can offer an exhaustive list of adventure activities.
However, the industry has been facing numerous challenges such as accessibility, higher taxation, lack of specific marketing and promotions, India’s positioning as an adventure destination in the global tourism market, lack of awareness, safety issues and negative media amongst others. The session will discuss the current scenario of adventure tourism, opportunities and new avenues.
End of Day I
January 09, 2020
Buyer –Seller Meet
11.00 AM – 12.00 PM
Panel III: Small Screen, Big Impact
With the rising popularity of TV series culture throughout the globe, cinema tourism has gone a step further. Today destinations are not only tapping big budget films, but also looking at ad commercials and TV series to consider their destination while filming. With a strategic approach, today most of the destinations look at incentivising and providing technical assistance to attract this segment.
Some of the major case studies in this segment has been the increasing popularity of Spain post ‘Zindagi na milegi doobara’, Ireland and Croatia witnessing increase after ‘The Game of Thrones’, or on the domestic front people looking to visit the Lake Pangong after the filming of ‘3 Idiots’.
The session will discuss about the opportunities in the film tourism segment, availability of infrastructure and technical assistance, incentives and the way forward.
01.00 PM – 02.00 PM
02.45 PM – 03.00 PM
Opening remarks - Corporate Day by SATTE and Keynote Speaker
03.00 PM – 04.15 PM
Education Session I: Airline Programmes + NDC Education Forum
The newly formed “Corporate Travel Community Educational Forums” continue its tour around Asia, firstly with a focus on air and particularly the impact of NDC. In this session we ask the custodians of key corporate travel programmes to bring their “burning” questions related to air programmes and the impact of the coming NDC. Hear how other buyers are feeling, learn from their programmes and voice your own opinion.
The experts weigh in.
As airlines work on enhancing their retail offering and improving their merchandising capability via both direct and indirect channels, a resounding message from industry players is that the real impact to corporate programmes is yet to be understood.
In response to concerns from corporate travel buyers, we bring together key industry experts to educate our audience on this important topic.
• What is best practise for negotiating valuable air programmes?
• Is this increasingly fragmented and complex commercial and technological distribution landscape sustainable?
• How are business models evolving in response?
• What impact will direct channels have on corporate programmes?
• What benefits do direct channels have for the corporate traveller?
04.15 PM – 04.30 PM
04.30 PM – 05.30 PM
Education Session II: The Accommodation Outlook and Technology Innovations
In this session we ask the custodians of key corporate travel programmes in Asia to bring their “burning” questions related to their accommodation programmes. Hear how other buyers are feeling, learn from their programmes and voice your own opinion.
In response to concerns from corporate travel buyers, we bring together key industry experts to educate our audience on:
• Benchmarking APAC against the international average;
• Reviewing the supply/demand balance - which side of the ledger are we at in 2019?
• What's really happening locally with rates, occupancy rates, new properties and seasonality?
• How can buyers create a high performing hotel programme, and reduce spend?
• What are the best practices for negotiating rates?
End of Day II