SATTE 2017 witnesses an array of tie-ups, exhibitors and innovations in its grand 24th edition

UBM India’s 26th edition of SATTE concludes on an impressive note at Greater Noida

• The 26th edition of SATTE was held at a new venue - India Expo Mart, Greater Noida, Delhi - NCR
• Over 1000+ Participants from over 50+ countries and 28 Indian States
• Supported by Ministry of Tourism, Government of India and UNWTO
• 2nd year of I-Pledge campaign to promote sustainable tourism – received over 40,000 pledges

New Delhi, February 01, 2019: UBM India welcomed the year 2019 with a great start to the 26th edition of SATTE, a leading B2B travel trade engagement show which was held at India Expo Mart, Greater Noida, Delhi – NCR for the first time ever. The three-day expo has witnessed a tremendous response from the industry with participation from over 1,000 exhibitors and representation from over 50 + countries, 28 Indian States and 90 cities from across India.

The signature expo was inaugurated by Chief Guest Dr. Mahesh Sharma, Union Minister for State for Culture (I/C), Government of India along with key dignitaries -- Mr. John Amaratunga, Minister of Tourism Development, Christian Affairs and Wildlife, Govt of Sri Lanka; Mr. YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture Malaysia; Ms. Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of the Republic of Indonesia; Ms. Eunji Tae, Officer, Regional Department for Asia and the Pacific, UNWTO; Mr. Subhash Goyal, Member, National Tourism Advisory Committee; Mr. Yogesh Mudras, Managing Director, UBM India and Ms. Pallavi Mehra, Group Director, UBM India amidst an august industry presence.

SATTE Awards

UBM India started off 2019 on a powerful note with its biggest travel and trade engagement show ‘SATTE’ at the India Expo Centre, Greater Noida on Wednesday (16th Jan 2019). In its 26th edition, the three-day event bagged an excellent response with market leaders increasing their stand size followed by participation from the cross section of global and Indian travel and tourism markets. The show was marked by 1,000 exhibitors and representation from over 50 countries and 90 cities from across India.

The industry also witnessed the 3rd Edition of SATTE Awards powered by T3 on Day 2 of the expo which not only recognized and celebrated the excellence, triumphs and innovations of key stakeholders in the Travel and Tourism industry but also helped the fraternity with networking opportunities, presentations and other features. Recognizing the scale of growth that this industry is going through, UBM India, along with EY as process advisors made the award categories for 2019 more comprehensive which covered various segments of travel and tourism including tour operators, hotels, destinations, OTAs, Bloggers, Crusie Liners to name a few.

Glimpses of SATTE 2019

Testimonial

Dignitary speak:

Bo Keun Choi, Senior Officer, Regional Programme for Asia and the Pacific, World Tourism Organization (UNWTO):

“Globally, we crossed the mark of 1.3 billion travellers this year. The growth rate to be expected in the upcoming years for the travel and tourism industry is around 7%. India is one of the leading countries with almost 16% contribution to the industry. I appreciate SATTE’s contribution over the years in getting the industry together, and also its campaign I-Pledge, that promotes the cause of sustainable tourism, thereby giving us the opportunity to pledge for and promote sustainable tourism and create a better world to live in.”

The first panel discussion of the day ‘UNWTO: The relevance of thematic tourism routes in fostering regional collaboration and prosperity’ brought together stakeholders from across the table in a discussion focused on assessing the enormous opportunity and potential to develop transnational thematic tourism routes and challenges of linking the destinations of South Asia.